Start-Up Programme

Our workshops are run by experts in their field, who offer unique and highly informative sessions as well as one-to-one mentoring. Meet the facilitators for this year’s Start-Up Programme below:

• Elsa Caleb
  Elsa is a Social Enterprise of the Year Awards winner, and is currently a board director for the West London Chamber of Commerce as well as a Business Advisor at Seeds Hub. Drawing on years of diverse experience in strategic business development, Elsa runs workshops for Seeds Hub’s start-up programmes, on topics such as business planning, pitching, networking and partnership building.
• Wendy Foster
  Wendy is a SBREC Manager (The Small Business Research + Enterprise Centre) at City of London Corporation, and has supported SMEs for over 20 years as a qualified business adviser.
• Hans Gobin
  Hans is a Chartered Accountant and MBA-holder with over 25 years of experience. He trained and qualified with KPMG, spending 8 years with the company before moving to commerce and industry. For the last 10 years, Hans has been running his own firm working as an Interim Finance Director across many different companies, ranging from start-ups and SMEs through to large PLCs. 
• Alasdair Inglis
  Alasdair develops and delivers marketing workshops for universities and businesses, including University College London (UCL) and the Goldman Sachs 10,000 Small Businesses programme.
• Scott Leonard
  Scott is the founder of The Champion Agency, the UK’s first social impact-accredited creative agency, and is also a Trainer and Mentor at the School of Social Entrepreneurs. He co-created the ‘Make Tea Not War’ campaign, which is now part of the collections at the V&A and Imperial War Museum. 
• Gus Nyberg
  Currently consulting for law firms around the world, Gus honed his skills through roles at Amazon and Gartner, where he mastered the art of partnerships and account management. Alongside this, Gus has been a dedicated well-being personal trainer and public speaker for over a decade, blending his passion for fitness and mentoring with a knack for sales. Gus is deeply committed to delivering top-tier customer service, knowing it’s the cornerstone of success in any field.
• Prash Patel
  Currently Managing Director at OneClick Media, Prash has 15 years of experience in digital marketing, and helps founders to enhance their business profile and rank higher in search results. 
• Michelle Thompson
  Michelle is a Seeds Hub alumna and the founder of Balanced Accounts, a London-based accountancy firm delivering accounting solutions that simplify the lives of business owners while empowering them to achieve their financial goals. Michelle’s wealth of knowledge draws on 10 years’ experience as a practising accountant, School Business Manager and SBM consultant.